By 2024, augmented reality (AR) mirrors are set to transform the retail sector, particularly in fashion and entertainment. Led by George Yashin, Cypriot start-up Zero10 offers an AR mirror solution (60 mirrors deployed in one year), helping to attract more in-store traffic. Active in America and Europe, it entered the Middle East in April 2024, introducing its AR mirror with Dubai women’s fashion retailer Kayanee. “In 2024 we’re focusing mainly on Dubai and the Middle East as a whole, as...
Augmented reality: start-up Zero10 deploys mirrors in Dubai
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