Beauty. Yves Rocher pushes digital boundaries

Featured image of the article Beauty. Yves Rocher pushes digital boundaries
Publication

16 April 2021 à 17h50

Updated on 6 January 2022 à 14h11

Reading time

6 minutes

Publication: 16 April 2021 à 17h50, Updated on 6 January 2022 à 14h11

Reading time: 6 minutes

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From partnerships with marketplaces, focus on e-commerce growth, acceleration in social selling to considerations for physical stores, Yves Rocher is reviewing fundamentals. Mind Retail shares the 2020 business results for the brand, and explores the challenges.
Publication

16 April 2021 à 17h50

Updated on 6 January 2022 à 14h11

Reading time

6 minutes

Publication: 16 April 2021 à 17h50, Updated on 6 January 2022 à 14h11

Reading time: 6 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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For Europe and international sales, the Yves Rocher cosmetics retailer (with fully-owned subsidiaries in 25 countries) is continuing transformation to a digital business. Sales were significantly disrupted in 2020, but a robust trading model built around channels ensured stability. “Our specificity at Yves Rocher is that we have always been omnichannel,” said Alexandre Rubin, Chief Executive Officer of Yves Rocher in France. “We have a well-established omnichannel D.N.A., based on a mail...

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