Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores. Developed in partnership with The Trade Desk as DSP, SoundCast as SSP and midiA, which supplies the visitor counting box, this solution allows advertisers to insert ad spots into playlists broadcast in […]
Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores. Developed in partnership with The Trade Desk as DSP, SoundCast as SSP and midiA, which supplies the visitor counting box, this solution allows advertisers to insert ad spots into playlists broadcast in stores, automated according to geolocation, time and real‑time traffic criteria. A first campaign was carried out by Havas Media for EDF. This is a
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