[case study] How Petit Bateau boosted gift card sales with Global POS

Featured image of the article [case study] How Petit Bateau boosted gift card sales with Global POS

An article by Sophie Baqué

Publication

4 December 2023 à 16h27

Updated on 13 November 2024 à 17h06

Reading time

6 minutes

Publication: 4 December 2023 à 16h27, Updated on 13 November 2024 à 17h06

Reading time: 6 minutes

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Myriam Van de Casteele, Omnichannel Experience Project Manager at Petit Bateau children’s clothes, talked exclusively to mind Retail about the gift card dematerialisation. This project with Global POS, launched in November 2022, has since resulted in a rapid growth of gift card revenue.

An article by Sophie Baqué

Publication

4 December 2023 à 16h27

Updated on 13 November 2024 à 17h06

Reading time

6 minutes

Publication: 4 December 2023 à 16h27, Updated on 13 November 2024 à 17h06

Reading time: 6 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Until the end of 2022, Petit Bateau (last annual sales of €270 million in 2022, down by 2.2%, including 30% online) offered customers gift cards that could be purchased and used only in physical stores. It was not possible to buy or spend on e-commerce. The brand identified an omnichannel growth lever around gift card services.

The context

Petit Bateau was already working with Global POS for the dematerialised gift vouchers (scan checking of the gift vouchers at the checkout). “We knew that...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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