![Featured image of the article [Case study] With Getinside, Total Energies tests a new acquisition lever for e-commerce parcels](https://www.mind.eu.com/wp-content/uploads/sites/6/2024/03/getinside-978x652.jpg)
The Wash carwash network (Total Energies) is one of the first companies to have tested an acquisition campaign with Getinside. This digital marketplace treats e-tailers' parcels as monetisable space to meet recruitment strategies. However, the retailer also encountered a drift that left post-campaign tracking with mixed results.
The background
In France, the Total Energies group operates 1,100 carwash centres under the Wash banner. Most are located near Total petrol stations and specialize in vehicle maintenance and washing (roller, high-pressure and hand washing). In October 2023, in a context of high digital acquisition costs, the chain selected Getinside (sales of €600,000 in the second half of 2023). Founded in 2022 and not yet raising funds, this start-up has built a marketplace to monetize the inside of...
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