[Case study] With Getinside, Total Energies tests a new acquisition lever for e-commerce parcels

The background

In France, the Total Energies group operates 1,100 carwash centres under the Wash banner. Most are located near Total petrol stations and specialize in vehicle maintenance and washing (roller, high-pressure and hand washing). In October 2023, in a context of high digital acquisition costs, the chain selected Getinside (sales of €600,000 in the second half of 2023). Founded in 2022 and not yet raising funds, this start-up has built a marketplace to monetize the inside of delivery parcels. To date, it gathers a capacity of 65 million e-commerce parcels. This service acts as a crossroads between suppliers, who are online retailers, and advertisers. “While everyone is talking about retail media, Getinside monetises e-commerce, not with Web banners but with flyer inserts within delivery parcels”, C.E.O. Maxime Garrigues told mind Retail. In mid-March 2024, Getinside was bringing together the Web clients, via their e-commerce parcels, of retailers such as Orchestra, Kiabi or The Bradery.