Cécile Margnac, Snowflake: “Data clean room can add great value to retail promotional efficiency”

Featured image of the article Cécile Margnac, Snowflake: “Data clean room can add great value to retail promotional efficiency”

An article by Sophie Baqué

Publication

10 October 2024 à 12h47

Updated on 19 December 2024 à 13h00

Reading time

24 minutes

Publication: 10 October 2024 à 12h47, Updated on 19 December 2024 à 13h00

Reading time: 24 minutes

An article by Sophie Baqué

Publication

10 October 2024 à 12h47

Updated on 19 December 2024 à 13h00

Reading time

24 minutes

Publication: 10 October 2024 à 12h47, Updated on 19 December 2024 à 13h00

Reading time: 24 minutes

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Marketing campaigns, retail media, assortment, promotions… While Snowflake has managed to shake up offerings of traditional CDP suppliers such as Oracle or Teradata, Cécile Margnac, Senior Sales Engineer Manager Retail, FMCG and Luxury goods, analyses the potential of data clean rooms for retail and e-commerce.

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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