Central Retail invests US$1.4 billion in omnichannel strategy in Thailand and Vietnam

Featured image of the article Central Retail invests US$1.4 billion in omnichannel strategy in Thailand and Vietnam

An article by Morgane Monteiro

Publication

1 July 2025 à 10h12

Updated on 7 July 2025 à 10h58

Reading time

2 minutes

Publication: 1 July 2025 à 10h12, Updated on 7 July 2025 à 10h58

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

1 July 2025 à 10h12

Updated on 7 July 2025 à 10h58

Reading time

2 minutes

Publication: 1 July 2025 à 10h12, Updated on 7 July 2025 à 10h58

Reading time: 2 minutes

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On June 24, the subsidiary of Thai conglomerate Central Group, Central Retail Corporation (revenue for the year ended March 2025: US$7.3 billion, up 5.7% year-on-year) unveiled a major US$1.4 billion investment plan in Thailand and in Vietnam. The goal is to strengthen the store network and modernise digital tools. The group, which already generates 20% of sales from e-commerce (up by 10% in a year), wants to develop a unified technology platform and strengthen a loyalty program of 26...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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