Charging for returns: pure players follow the lead of omnichannel retailers

Featured image of the article Charging for returns: pure players follow the lead of omnichannel retailers
Publication

26 January 2023 à 12h30

Updated on 30 January 2023 à 13h59

Reading time

9 minutes

Publication: 26 January 2023 à 12h30, Updated on 30 January 2023 à 13h59

Reading time: 9 minutes

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Since spring 2022, H&M and Zara adopted a policy of charging for returns on online purchases, thus setting standards for standardisation of e-commerce market. Some pure-players are following this lead, marking a new evolution in this competitive market. mind Retail summarises the commercial policies of the main online fashion players in Europe and in the U.S.A.
Publication

26 January 2023 à 12h30

Updated on 30 January 2023 à 13h59

Reading time

9 minutes

Publication: 26 January 2023 à 12h30, Updated on 30 January 2023 à 13h59

Reading time: 9 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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The key points

  • For omnichannel retailers, charging for online returns is a winning bet to generate more store traffic and additional spending.
  • With profitability under pressure, more pure-players are expecting fees for returns by 2023
  • Charging for returns to the customer means offering a higher quality and range of services
  • Increasing the average basket for free shipping on e-commerce orders is an alternative to charging for returns
...
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