Antoine Jouteau, Leboncoin : “We are launching our first warranty offer for multimedia products”

Featured image of the article Antoine Jouteau, Leboncoin : “We are launching our first warranty offer for multimedia products”
As Leboncoin prepares to celebrate a 20th anniversary in 2026, mind Retail interviewed Antoine Jouteau, the outgoing Chief Executive Officer. As Jacob Aqraou, Executive Chairman of the Board of Directors of Adevinta, prepares to take over on an interim basis, the e-commerce site is moving full speed ahead with AI, the development of a conversational chatbot, new payment methods, a new warranty offer and services for B2B clients. This interview was conducted before an announcement of his departure, then updated on 10 October.
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days

You are leaving Leboncoin after 16 years. For what reasons?

After more than 16 years, including 10 years as head of Leboncoin, I decided to step down at the end of October. I will be focusing on new professional projects. I cannot say more for now, but leading Leboncoin has been one of the greatest adventures of my career. I leave with peace of mind, immense pride and the conviction that Leboncoin will continue to grow and thrive (in 2024, Adevinta’s new shareholders – led by funds Blackrock and Permira – sold Spanish sites Milanuncios, Fotocasa, Habitaclia and InfoJobs to Swedish investment fund EQT. They then announced a refocus on Germany, France and Benelux. Leboncoin is the group’s most important site, Editors’note.).

According to Médiamétrie Netratings, the website reached 30 million unique monthly visitors in the first half of 2025. How is the integration of artificial intelligence tools progressing in the business processes and customer experience?

With the level of traffic achieved by our C2C marketplace, AI is essential for matching supply and demand efficiently. It allows us to personalise app usage, provide relevant pricing and make posting faster. Our strategic focus is truly on the efficiency and performance of our platform, which is predominantly mobile-based. In the first half of 2025, 92% of total traffic came from mobile, including Android and iOS apps and the responsive website. Our technological developments are therefore mainly focused on the app, which now includes 70 AI-powered features, from recommendation engines to price suggestions.

You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
2
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
3
How Maison A.Constant built a unified customer database with n8n
Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...
4
Cashback: Younited secures an exclusive contract with Bouygues Telecom
Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...
16 October 2026