In Italy, the fashion industry – worth 75 billion euros in 2024, representing 5.1% of the country’s GDP – is under pressure from Shein and other Asian fast-fashion platforms. To counter their rise, the Italian government is reportedly considering new levies, according to Reuters on October 15, 2025. The measure would introduce an “extended producer responsibility” scheme, requiring these platforms to contribute to the costs of collecting, sorting, and recycling their products.
In France, where Shein counted 27.3 million monthly active users as of the end of June 2025, the world’s fourth-largest fashion retailer signed a partnership with Société de Grands Magasins (SGM) on October 1, 2025.
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.