Deployed over the past year on DIY websites and marketplaces, the integration of generative AI within chatbots has improved efficiency in pre-sales. Here's a look at the results from Kingfisher France and ManoMano.
Almost a year ago, the Castorama.fr website (a subsidiary of the Kingfisher Group, with H1 2024 sales of €8.08 billion (-1.4%) and a net margin of 3.5% of sales) launched the Hello Casto chatbot, enhanced with GenAI. As a reminder, the tool is placed on the site’s homepage and aims to facilitate customer search for products, starting from a need expressed in natural language by an e-shopper and then making recommendations. After 3 months of implementation, usage varied between 5,000 and...
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