China : amid slowing beauty sales, SaSa slashes offline stores

Featured image of the article China : amid slowing beauty sales, SaSa slashes offline stores

An article by Morgane Monteiro

Publication

14 May 2025 à 17h13

Updated on 23 July 2025 à 18h58

Reading time

3 minutes

Publication: 14 May 2025 à 17h13, Updated on 23 July 2025 à 18h58

Reading time: 3 minutes

An article by Morgane Monteiro

Publication

14 May 2025 à 17h13

Updated on 23 July 2025 à 18h58

Reading time

3 minutes

Publication: 14 May 2025 à 17h13, Updated on 23 July 2025 à 18h58

Reading time: 3 minutes

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On April 15, Chinese beauty retailer SaSa (revenue of US$560 million in the last fiscal year to March 2024, net margin ratio of 5% through 183 stores) published results for the quarter to March 2025. While the beauty market grew moderately by 3.2% in China between January and March, after a 1.1% decline in 2024, SaSa’s revenue fell by 7.2% to US$124 million, including a 14.4% decline in online sales. The retailer issued a warning prior to annual results, which are expected at the end of...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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