China. H&M partners with YCloset for rental program

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14 January 2020 à 18h07

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Publication: 14 January 2020 à 18h07

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Publication

14 January 2020 à 18h07

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Publication: 14 January 2020 à 18h07

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The Stockholm-based fashion retailer H&M (revenue of US$6.41 billion in Q4 2019, operating 4,972 stores) announced in December 2019 that it is launching a 3-month rental pilot program in China with its brand Cos (270 stores worldwide) and the Chinese subscription rental platform YCloset. YCloset is China’s largest fashion rental platform with 15 million registered users.

They pay a monthly subscription of US$72 (not a fixed price / item) and can buy clothing after a rental. According

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