“Come and Test” at Dyson

Publication

18 January 2018 à 16h03

Updated on 10 May 2019 à 17h23

Reading time

2 minutes

Publication: 18 January 2018 à 16h03, Updated on 10 May 2019 à 17h23

Reading time: 2 minutes

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Publication

18 January 2018 à 16h03

Updated on 10 May 2019 à 17h23

Reading time

2 minutes

Publication: 18 January 2018 à 16h03, Updated on 10 May 2019 à 17h23

Reading time: 2 minutes

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Experiential concepts are gaining influence within home electrical retailers. In the U.S., Dyson opened a flagship in December at 640 Fifth Avenue, New York. Covering 967 sq.m GLA on one floor, this offers a salon in the rear of the store where clients can experiment with different styles using Supersonic hairdryer (priced at US$399). “This new hair dryer is very expensive, but when you appreciate how light and fast it is, with less damage to your hair, you might think it’s worth it”, said Jame

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