[confidential] Interflora is about to launch an unlimited delivery subscription service in Italy

Featured image of the article [confidential] Interflora is about to launch an unlimited delivery subscription service in Italy

An article by Sophie Baqué

Publication

20 June 2023 à 17h19

Updated on 8 September 2023 à 17h27

Reading time

4 minutes

Publication: 20 June 2023 à 17h19, Updated on 8 September 2023 à 17h27

Reading time: 4 minutes

Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship Marketing, presents her roadmap. It includes a roll-out of subscription in Italy, business messaging tests with Whatsapp in Southern Europe and optimisation of e-mailing campaigns with Notify.

An article by Sophie Baqué

Publication

20 June 2023 à 17h19

Updated on 8 September 2023 à 17h27

Reading time

4 minutes

Publication: 20 June 2023 à 17h19, Updated on 8 September 2023 à 17h27

Reading time: 4 minutes

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An omnichannel model par excellence, with a platform linking customers and partner florists, Interflora (a subsidiary of MyFlower, controlled by the PAI Partners fund since 2021) is continuing with a subscription offer: Interflora+. Launched in France in 2017, then in Spain, the impact of the subscription has been significant in terms of customer loyalty and also purchasing frequency.

“In France, this annual subscription costs €24.9 per year and provides unlimited free delivery for 12...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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