With digital sales accounting for 40% of McDonald's revenue, the world's largest fast-food retailer is testing a low-staff format entirely dedicated to drinks and snacks for takeaway.
At Bolingbrook, near Chicago (Illinois), McDonald’s is testing a new store concept. After announcing an end to self-service drinks fountains, the fast-food giant, whose sales reached US$19.1 billion for the 9 months to September 2023 (up by 11% at constant exchange rates) opened a format called CosMc’s last week. This is a store dedicated to takeaway drinks. The concept is as follows : this small restaurant is not open to the public (it is not possible to consume on-the-spot drinks, to...
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