In the retail sector, consumer testimonies are often illuminating. As a case study for July 2018, Delphine, a mother (aged 37), bought a dress on sale for €19.9 at a Gap store in Paris (Porte Maillot). “When I arrived at the check-out, the saleswoman told me that I could have an additional 5% discount if I downloaded the Gap application on my smartphone, saving €1.
I have been a Gap consumer for years (I buy all my denim), but the salesperson did not offer me any other option for this...
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