Data : Unilever and A.S. Watson pleased of their partnership

Publication

11 September 2018 à 14h07

Updated on 10 May 2019 à 16h56

Reading time

1 minute

Publication: 11 September 2018 à 14h07, Updated on 10 May 2019 à 16h56

Reading time: 1 minute

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Publication

11 September 2018 à 14h07

Updated on 10 May 2019 à 16h56

Reading time

1 minute

Publication: 11 September 2018 à 14h07, Updated on 10 May 2019 à 16h56

Reading time: 1 minute

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Each year A.S. Watson serves over 4 billion customers and manages over 130 million members via a loyalty program. The Hong-Kong based retailer gives business partners like Unilever access to this database of prospects. To launch TRESemmé hair care in China, Unilever combined its expertise with the market data insights of A.S. Watson to target 300,000 clients in the loyalty scheme. An additional 5 million shoppers were reached through a social media campaign on the app Dianping, descr

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