From 2021, the sporting goods retailer Decathlon partnered with a Heyteam staff induction platform to seamlessly integrate new work-study students. These have more than doubled in three years. The online tool is also expected to facilitate administrative procedures and establish an ‘intake’ atmosphere. Article originally published in mind RH, another Frontline Group publication.
Following the new 2022 group of 1,380 work-study students, Decathlon (2022 revenue of €15.4 billion up by 12%, net margin at 6% of sales) is aiming to recruit another 1,500 students in France in 2023. The numbers have been rapidly rising from only 600 students pre-Covid-19. Amid a shortage of candidates, this is a way to “create a ‘sustainable talent pool”, affirmed Kamel Medjabra, Decathlon Head of Employer Branding and Educational Relations.
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