Diving into Crate & Barrel’s omnichannel push

For the home furnishing Crate & Barrel retailer, which had little social-media presence three years ago, the digital revolution is underway. In 2017, online sales accounted for 47% of the total business. “We expect online sales to grow up to 60% versus 40% for offline sales in the mid-term but I am prepared to be surprised”, said Neela Montgomery, C.E.O. of Crate & Barrel since 2014 and former Tesco Executive, in an interview with the Wall Street Journal. Today, the firm delivers in 3 to 5 days