In the U.S.A, the Affirm company which specialises in Buy Now Pay Later (B.N.P.L.) is extending their services with the purchase of Returnly. The specialist in deferred payments combines instant online returns with refund facilities, entering a new and crucial territory for customer satisfaction.
In the United States, the acquisition of Returnly by Affirm is an investment of US$300 million in cash and stock.
The acquisition is expected to complete by the end of June 2021. Max Levchin, founder and C.E.O. of Affirm and former co-founder of Paypal, previously invested in Returnly in 2019 as part of a US$19 million capital increase. Founded in 2014 by Eduardo Vilar, Returnly automates the return process of online orders. This aims to eliminate customer frictions during the return
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