E.Leclerc to activate e-retail media in 300 petrol stations

Featured image of the article E.Leclerc to activate e-retail media in 300 petrol stations

An article by Morgane Monteiro

Publication

17 June 2024 à 10h30

Updated on 24 June 2024 à 16h13

Reading time

1 minute

Publication: 17 June 2024 à 10h30, Updated on 24 June 2024 à 16h13

Reading time: 1 minute

An article by Morgane Monteiro

Publication

17 June 2024 à 10h30

Updated on 24 June 2024 à 16h13

Reading time

1 minute

Publication: 17 June 2024 à 10h30, Updated on 24 June 2024 à 16h13

Reading time: 1 minute

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While revenue of e-retail media grew by 24 % last year in France to €1.11 billion and continues to gain share in the advertising market (12% after 9% in 2023), E.Leclerc is accelerating towards this source of revenue. On June 11, Conso Regie, the group’s advertising agency, announced a partnership with Fill Up Media. This specialist in petrol station screen equipment and management (€8.3 million in sales in 2023) has 6,000 screens in France to date, and is aiming for 10,000 in 1,250 petrol stat

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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