Electro Man, The Concept of The Month

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14 November 2019 à 15h02

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2 minutes

Publication: 14 November 2019 à 15h02

Reading time: 2 minutes

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Publication

14 November 2019 à 15h02

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2 minutes

Publication: 14 November 2019 à 15h02

Reading time: 2 minutes

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In Seoul, we visited the Electro Mart store in the Starfield Hanam Mall. Electro Mart is part of E-mart, South Korea’s largest diversified retailer (US$15.5 billion revenue in 2018, a rise of 9.9%, a Shinsegae subsidiary). The firm has been deeply restructuring to adapt to the fast-changing retail environment. As part of ambitions to be visible for all customer touch points, it transformed its electronic chain Electro Mart via the slogan “Playground For Men”. It offers a wide range of gadgetrie

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