In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework putting pressure on retailers and e-commerce players, electronic shelf labels, suspected of fueling surveillance pricing, are becoming a priority target. Benjamin Genn, Partner at Holland & Knight details new compliance issues.
On August 19, U.S. regulatory agency Federal Trade Commission (FTC) indicated that companies must now inform customers when using algorithms based on individual data to personalise prices. According to the enforcement policy draft, retailers must provide “clear and conspicuous” information on any personalised pricing, including the type of data used to generate the price offer. The deadline for submitting comments is set for September 18, 2026.
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Article authors
Sophie Baqué
Chief Editor of mind Retail