In France, Cnil unveiled on April 14, 2026, a recommendation on email tracking pixels, a key e-commerce question. It now imposes the collection of consent in several use cases, notably linked to marketing performance and profiling. Companies have until mid-July to adapt their practices.
Highly anticipated by the French e-tailers, Cnil published on April 14, 2026 a final recommendation on email tracking pixels, those small invisible images (1×1 pixel) housed in emails, which allow brands to know if an email has been opened, to collect an opening time, a type of device, the operating system or the approximate location (via the IP). Estimating that “these tracking pixels are invisible, their presence is not always obvious to identify”, the authority said that certain use cases require the collection of the recipient’s consent.
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Article authors
Sophie Baqué
Chief Editor of mind Retail