On 24 April, Zara (part of Inditex Group) changed its returns policy for online orders (€1.95 fee). H&M was ahead, charging €0.95 for such returns (excluding in-store returns).
Returns remain free for members of the H&M loyalty programme whose basket exceeds €20, and for all members of the “Members Plus” programme (with no minimum amount required). This measure is also expected to generate traffic in stores.
In 2021, the explosion of e-commerce has brought with it a
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