[exclu] Retail media. What are the rates in France?

Featured image of the article [exclu] Retail media. What are the rates in France?
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17 December 2021 à 17h09

Updated on 21 December 2021 à 17h35

Reading time

2 minutes

Publication: 17 December 2021 à 17h09, Updated on 21 December 2021 à 17h35

Reading time: 2 minutes

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Publication

17 December 2021 à 17h09

Updated on 21 December 2021 à 17h35

Reading time

2 minutes

Publication: 17 December 2021 à 17h09, Updated on 21 December 2021 à 17h35

Reading time: 2 minutes

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In the U.S.A., the retail media market (including advertising investments on e-commerce sites) will pass US$30 billion in 2022. Amazon alone accounts for 75% of this market.

From US$16 billion in advertising revenue in 2020, Amazon will rise to US$25 billion in 2021. The market dynamics is directly linked to the growth of e-commerce. In 2020, L’Oréal generated 25% of total turnover on e-commerce websites, Nestlé generated 12% and P&G and Reckitt reported 10%. In this contex

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