[exclu] Retail media. What are the rates in France?

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17 December 2021 à 17h09

Updated on 21 December 2021 à 17h35

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2 minutes

Publication: 17 December 2021 à 17h09, Updated on 21 December 2021 à 17h35

Reading time: 2 minutes

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Publication

17 December 2021 à 17h09

Updated on 21 December 2021 à 17h35

Reading time

2 minutes

Publication: 17 December 2021 à 17h09, Updated on 21 December 2021 à 17h35

Reading time: 2 minutes

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In the U.S.A., the retail media market (including advertising investments on e-commerce sites) will pass US$30 billion in 2022. Amazon alone accounts for 75% of this market.

From US$16 billion in advertising revenue in 2020, Amazon will rise to US$25 billion in 2021.

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