In March 2017, the fast-growing Indian retailer Fabindia opened an innovative store concept called “Fabindia Experience Center”, located near the neighbourhood market of Vasant Kunj in New Delhi. This covers 1,000 sq.m GLA and sells a large range of female, male and children’s fashion, plus home equipment and organic food products. Options for clothing customisation include a choice of a fabric, different buttons and selected collars, plus “click & collect” services.
Part of the innovation...