Asian marketplaces Shein, Temu and AliExpress, weakened in the U.S.A., are accelerating in Europe with very low, even zero, initial commissions. Amazon, as the global largest e-commerce player, responded by reducing fees for low-priced items.
Amazon (sales of US$503.5 billion, up by 11.9% in the 9 months of 2025) is easing a commercial policy for third-party merchants in 5 categories selling on European sites. From December 15, the commission on clothes and accessories will drop from 7% to 5% for items under €15, and from 15% to 10% for items between €15 and €20. In the home decoration category, this remains at 8% for items under €20 (down from 15%) from February 1, 2026. Fees will also drop in food and supplements from 8% to 5% for
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.