Facing Temu and Shein’s offensive, Amazon cuts merchant fees

Featured image of the article Facing Temu and Shein’s offensive, Amazon cuts merchant fees

An article by Sophie Baqué and Morgane Monteiro

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Publication

9 December 2025 à 18h02

Updated on 22 December 2025 à 12h47

Reading time

2 minutes

Publication: 9 December 2025 à 18h02, Updated on 22 December 2025 à 12h47

Reading time: 2 minutes

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Asian marketplaces Shein, Temu and AliExpress, weakened in the U.S.A., are accelerating in Europe with very low, even zero, initial commissions.  Amazon, as the global largest e-commerce player, responded by reducing fees for low-priced items.

An article by Sophie Baqué and Morgane Monteiro

Add mind Retail to your sources
Publication

9 December 2025 à 18h02

Updated on 22 December 2025 à 12h47

Reading time

2 minutes

Publication: 9 December 2025 à 18h02, Updated on 22 December 2025 à 12h47

Reading time: 2 minutes

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Amazon (sales of US$503.5 billion, up by 11.9% in the 9 months of 2025) is easing a commercial policy for third-party merchants in 5 categories selling on European sites. From December 15, the commission on clothes and accessories will drop from 7% to 5% for items under €15, and from 15% to 10% for items between €15 and €20.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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