Facing TikTok’s crisis in the US, UpScrolled attracts users

An article by Morgane Monteiro

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Publication

10 February 2026 à 10h04

Updated on 16 February 2026 à 17h51

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1 minute

Publication: 10 February 2026 à 10h04, Updated on 16 February 2026 à 17h51

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

10 February 2026 à 10h04

Updated on 16 February 2026 à 17h51

Reading time

1 minute

Publication: 10 February 2026 à 10h04, Updated on 16 February 2026 à 17h51

Reading time: 1 minute

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In the USA, whileTikTok has been navigating turbulence since a restructuring on January 22, 2026, led by a new entity controlled by Oracle and Silver Lake (bugs, service outages and accusations of censorship), an outsider has made a surprising entry.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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