For traditional retailers, combining sustainability and profitability is a headache. Sophie Baqué met Mathieu Sauleau, Operational Director at Vilebrequin to understand how the swimsuit specialist, owned by the multi-billion dollar U.S. giant GIII Apparel, is following this aim.
SB: When consumers and the media are condemning plastic and synthetic materials, Vilebrequin launched a men’s swimsuit made of recycled polyester yarn. How is sustainability at the heart of the brand’s D.N.A?
M.S.: In May 2019, Vilebrequin launched a swimsuit fully made with recycled polyester yarn named “Man”. We work with a group of 1,500 Spanish fishermen, who collect plastic waste in their fishing nets in the Mediterranean. Instead of throwing this waste back into the sea, which is what they
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