Fewer goods, more services and leisure: when demographic shock transforms retail

Featured image of the article Fewer goods, more services and leisure: when demographic shock transforms retail

An article by Morgane Monteiro

Publication

12 February 2026 à 17h42

Updated on 16 February 2026 à 13h53

Reading time

3 minutes

Publication: 12 February 2026 à 17h42, Updated on 16 February 2026 à 13h53

Reading time: 3 minutes

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In 2025, the number of deaths surpassed the number of births in France. At the Retail Data Day on February 5, 2026, and at the BNP Financial Services Cetelem's Observatory barometer on consumption trends, the theme of ageing and the impact on the economy, retail and consumption dominated the discussions. Details here.

An article by Morgane Monteiro

Publication

12 February 2026 à 17h42

Updated on 16 February 2026 à 13h53

Reading time

3 minutes

Publication: 12 February 2026 à 17h42, Updated on 16 February 2026 à 13h53

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list

Faced with ageing populations in Europe, consumption is set to change shape. In 2025, France recorded 646,000 births and 651,000 deaths. For the first time since 1945, the curves crossed. With life expectancy continuing to rise, the 15 million seniors (65 and over) represented 22% of the French population at the end of 2025, compared with 16.4% in 2006, according to Insee. By 2050, they will represent 19 million and France will drop by 1 million people. “We have gone from a positive nat

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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