FMCG. The average consumer spend is higher online

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20 December 2016 à 12h19

Updated on 10 May 2019 à 18h07

Reading time

2 minutes

Publication: 20 December 2016 à 12h19, Updated on 10 May 2019 à 18h07

Reading time: 2 minutes

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Publication

20 December 2016 à 12h19

Updated on 10 May 2019 à 18h07

Reading time

2 minutes

Publication: 20 December 2016 à 12h19, Updated on 10 May 2019 à 18h07

Reading time: 2 minutes

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According to a study conducted by Kantar Worldpanel of 500,000 consumers across three continents, online sales accounted for 4.4% of all Fast-Moving Consumer Goods sales (F.M.C.G.). In the 12 months to June 2016, the F.M.C.G. market as a whole was relatively flat, growing just 1.6% in the last 12 months. However, grocery e-commerce increased by 15% via an array of players such as Amazon, Wal-Mart, Leclerc, Tmall, etc.

In all the countries covered by this Kantar study, online operations...

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