Frasers launches retail media in fashion and department stores

Featured image of the article Frasers launches retail media in fashion and department stores

An article by Morgane Monteiro

Publication

14 May 2025 à 17h09

Updated on 19 May 2025 à 11h11

Reading time

3 minutes

Publication: 14 May 2025 à 17h09, Updated on 19 May 2025 à 11h11

Reading time: 3 minutes

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An article by Morgane Monteiro

Publication

14 May 2025 à 17h09

Updated on 19 May 2025 à 11h11

Reading time

3 minutes

Publication: 14 May 2025 à 17h09, Updated on 19 May 2025 à 11h11

Reading time: 3 minutes

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On May 13, British company Frasers (2023 turnover: €6.5 billion, down 0.9% year-on-year) launched a retail media network ‘Elevate’ in partnership with ad server Zitcha. In the U.K., the group (Sport Direct, Flannels, House of Fraser) is deploying retail media on all websites, off-site and in-store (750 stores) via the OOH media. When questioned by mind Retail, the group did not specify whether the offer applies to the 60 Everlast gyms. 1P data will be available to brands, sourced from 31...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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