Frederico Trajano, head of Magazine Luiza, is revolutionising Brazilian e-commerce

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5 November 2021 à 14h03

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Publication: 5 November 2021 à 14h03

Reading time: 1 minute

Publication

5 November 2021 à 14h03

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1 minute

Publication: 5 November 2021 à 14h03

Reading time: 1 minute

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Since taking over the household appliance retailer in 2015, Frederico Trajano (C.E.O.) has transformed the chain nicknamed Magalu into a hive of e-commerce and digital startups.

Within a year, Magazine Luiza acquired 20 startups ranging from financial technology to delivery services and A.I. developers. Amongst these are Steal the Look (fashion and beauty portal), Jovem Nerd (multimedia platform on pop culture), GrandChef (food delivery service) or SmartHint (intelligent search and p

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