Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves, however, confirm the positions of PayPal and Stripe as payment partners for agentic retail.
On January 11, during the NRF show, Sundar Pichai, CEO of Google, unveiled the Universal Commerce Protocol (UCP), an open-source standard designed to structure agentic commerce on its AI platforms. The objective is to allow brands and retailers to connect their product information on “AI Mode” and Gemini in order to process payments directly on the search engine.
This new Google standard is different from the MCP (Model Context Protocol) created by Anthropic, which “allows agents to be connected
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.