On January 11, during the NRF show, Sundar Pichai, CEO of Google, unveiled the Universal Commerce Protocol (UCP), an open-source standard designed to structure agentic commerce on its AI platforms. The objective is to allow brands and retailers to connect their product information on “AI Mode” and Gemini in order to process payments directly on the search engine.
This new Google standard differs from the MCP (Model Context Protocol) created by Anthropic, which “allows an AI agent to access exter
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