With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Featured image of the article With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol
Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves, however, confirm the positions of PayPal and Stripe as payment partners for agentic retail.
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On January 11, during the NRF show, Sundar Pichai, CEO of Google, unveiled the Universal Commerce Protocol (UCP), an open-source standard designed to structure agentic commerce on its AI platforms. The objective is to allow brands and retailers to connect their product information on “AI Mode” and Gemini in order to process payments directly on the search engine.

This new Google standard differs from the MCP (Model Context Protocol) created by Anthropic, which “allows an AI agent to access exter

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