Home appliance. How Magazine Luiza became an omnichannel leader?

Publication

18 February 2020 à 17h37

Reading time

3 minutes

Publication: 18 February 2020 à 17h37

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

18 February 2020 à 17h37

Reading time

3 minutes

Publication: 18 February 2020 à 17h37

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

As Walmart does with ambition in the U.S., Brazil too has its pioneer in unified retail. It is the electronics and home appliance retailer Magazine Luiza (turnover of US$1.7 billion in Q3 2019, up by 47%), operating 1,000 stores in Brazil. Founded in the 1950s in Sao Paulo, the family business nicknamed “Magalu” is today one of the most unified retailers within Latin America’s 1st economy. In 2018, its physical sales jumped by 36% on a like-for-like basis, while e-commerce sales jumped by 60%…

…
You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
JD.com, Amazon Haul, Kaufland, Rakuten: Europe becomes new battleground for global marketplaces
In the U.S.A. sales of ultra-low-price marketplaces sourcing goods from Asia are declining, as parcels worth less than US$800 are now subject to customs duties and a flat tax. As a result, players...
30 October 2025
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
With turnover down by 5.3% over 9 months, URW announces departure of Jean-Marie Tritant
In parallel with the release of 2025 3rd quarter results showing decreasing sales, Unibail-Rodamco-Westfield is initiating a major governance change. Chairman Jean-Marie Tritant, will step down at...
27 October 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
With turnover down by 5.3% over 9 months, URW announces departure of Jean-Marie Tritant
In parallel with the release of 2025 3rd quarter results showing decreasing sales, Unibail-Rodamco-Westfield is initiating a major governance change. Chairman Jean-Marie Tritant, will step down at...
27 October 2025