Criteo, Publicis with Citrus Ad, Mirakl Ads, Microsoft with PromoteIQ, Casino with RelevanC and Tryger are the main players offering technologies dedicated to retail media in France. When did they launch their activity? Who are their main customers? What are their pricing models?
On a global level, retail media has once again emerged as the big winner in the advertising market for 2022, with revenue of US$100 billion last year, with a forecast by WPP of US$160 billion by 2027. Amazon earned US$37.8 billion in advertising revenue, up by 21%. Advertising accounted for 8.7% of annual turnover (excluding AWS cloud). With an operating margin estimated at more than 50% by Benedict Evans, advertising generated as much operating margin as AWS (i.e.between US$20 and US$25 billio
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