Ikea compresses margin in 2025 to stay accessible despite falling revenue

Featured image of the article Ikea compresses margin in 2025 to stay accessible despite falling revenue
In a context of rising tariffs and lower in-store traffic gains, Ikea closed the financial year with another decline in sales. While volumes increased and e-commerce reached 28% of activity, the group made a serious sacrifice in profitability to remain attractive, after years of sustained inflation.
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The world’s largest furniture retailer, Ikea Group (which operates shopping centres, the Ikea franchise chain and services), has published annual results. After a 4% drop in 2024, retail sales fell again by 0.3% at constant rates to €44.6 billion for the year ended 31 August 2025. The group cited lower prices combined with a return to volume growth (up by 2.6% last year, after a flat 2024). “Uncertainties surrounding US tariffs (up to 15%) led to higher raw material and logistics costs in H2”,

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