In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban, Chanel published 72 posts on a WeChat corporate account last year. The group recorded the highest number of views with its own account, reporting 3.75 million views (up by 180% vs 2021). Louis Vuitton was second with 3.5 million views (up by 162%) via 25 posts. Burberry (63 posts), Hermès (59 posts) and Prada (38 posts) fluctuating between 2 and 3 million views
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