In 2022, Chanel recorded 3.75 million views on WeChat

An article by Sophie Baqué

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Publication

10 January 2023 à 18h06

Updated on 16 January 2023 à 17h22

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1 minute

Publication: 10 January 2023 à 18h06, Updated on 16 January 2023 à 17h22

Reading time: 1 minute

An article by Sophie Baqué

Add mind Retail to your sources

Publication

10 January 2023 à 18h06

Updated on 16 January 2023 à 17h22

Reading time

1 minute

Publication: 10 January 2023 à 18h06, Updated on 16 January 2023 à 17h22

Reading time: 1 minute

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In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban, Chanel published 72 posts on a WeChat corporate account last year.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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