In 2022, online sales of Fast-Moving Consumer Goods will reach 12%

Publication

13 November 2018 à 12h09

Updated on 10 May 2019 à 16h38

Reading time

4 minutes

Publication: 13 November 2018 à 12h09, Updated on 10 May 2019 à 16h38

Reading time: 4 minutes

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Publication

13 November 2018 à 12h09

Updated on 10 May 2019 à 16h38

Reading time

4 minutes

Publication: 13 November 2018 à 12h09, Updated on 10 May 2019 à 16h38

Reading time: 4 minutes

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Amazon, Alibaba and JD.Com are making noise in the industry. However, the share of e-commerce in Fast Moving Consumer Goods (FMCG) is only at 7% of the global market of Foods and Consumers Goods. What factors, including structural, cultural or economic boost this low percentage by 2022? Nielsen delivers forecasts as part of a global study.

Sectors such as travel, textiles, and electronics have been heavily impacted by e-commerce. It is not the case for Foods and Consumer Goods. Today, online...

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