Following the acquisition of Pricing Hub by Akeneo in June 2026, Mercio, a start-up specialised in pricing for physical stores, is adding a second German retailer to a client portfolio and working on conversational blocks. Here are the insights from Mercio’s Founder, Valentine Dreyfuss.
As shoppers’ usages have been increasingly shifting towards LLMs, implying an increased convergence between pricing and product data as shown by the acquisition of Pricing Hub by Akeneo (undisclosed amount), Mercio continues a foray into Europe. Following a kick-off at DIY retailer Hagebau, which uses its solution of pricing management in Germany and Austria, the self-funded start-up confirmed a launch at the organic supermarkets Denns Biomarkt, a subsidiary of the family-owned Dennree Group (2025 sales: €1.6 billion up by 8%) .
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Article authors
Sophie Baqué
Chief Editor of mind Retail