Rising costs of raw materials, energy and transport are shaking up the value chain of retailers. With their specificities, the challenge is to maintain a triple logic of attractive offers, customer satisfaction and profitability. How can price increases be passed on in the current context? What are the tools and technological solutions in place to manage prices effectively?
The context
From grocery to specialised trade, all retailers are facing a generalised cost increase. They have never seen as many price increases during the year as in 2021. Some, like Adeo, Kingfisher and Action are particularly suffering from price inflation. However, many have yet to pass on increased costs to end consumers. In the food sector, everyone is watching the market and waiting to see who will be the first to raise prices and to what extent. Previous prices were based on two factor
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