By 2022, the volume of DIY products in France decreased by 13% according to Inoha. How is ManoMano’s B2B business holding up?
The D.I.Y. industry is going through difficult times, but that’s not the case for the B2B sector. It is showing fair growth in 2023, after an increase of 20% in France for 2022. Our domestic market, where B2B was launched in 2019, is our largest B2B business. 25% of building contractors are customers of our B2B offering, via the website or the app. This is a very...