Japan. Shein opens its first permanent store to boost omnichannel

Featured image of the article Japan. Shein opens its first permanent store to boost omnichannel

An article by Sophie Baqué

Publication

3 November 2022 à 14h21

Updated on 4 November 2022 à 14h51

Reading time

3 minutes

Publication: 3 November 2022 à 14h21, Updated on 4 November 2022 à 14h51

Reading time: 3 minutes

An article by Sophie Baqué

Publication

3 November 2022 à 14h21

Updated on 4 November 2022 à 14h51

Reading time

3 minutes

Publication: 3 November 2022 à 14h21, Updated on 4 November 2022 à 14h51

Reading time: 3 minutes

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Chinese fast fashion giant Shein (valued at €91 billion in April 2022) will open a first permanent store in Tokyo on 13 November.

Located in the lively Harajuku district, this 201 sq.m- stores covers two floors. It will offer a selection of the most popular clothes on the Japanese market. Equipped with fitting rooms and a photo booth, the store will provide customers with QR codes to purchase products on its e-commerce website. No purchases will be made in-store as orders will be delivered...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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