Japan. Shein opens its first permanent store to boost omnichannel

Featured image of the article Japan. Shein opens its first permanent store to boost omnichannel

An article by Sophie Baqué

Publication

3 November 2022 à 14h21

Updated on 4 November 2022 à 14h51

Reading time

3 minutes

Publication: 3 November 2022 à 14h21, Updated on 4 November 2022 à 14h51

Reading time: 3 minutes

An article by Sophie Baqué

Publication

3 November 2022 à 14h21

Updated on 4 November 2022 à 14h51

Reading time

3 minutes

Publication: 3 November 2022 à 14h21, Updated on 4 November 2022 à 14h51

Reading time: 3 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

Chinese fast fashion giant Shein (valued at €91 billion in April 2022) will open a first permanent store in Tokyo on 13 November.

Located in the lively Harajuku district, this 201 sq.m- stores covers two floors. It will offer a selection of the most popular clothes on the Japanese market. Equipped with fitting rooms and a photo booth, the store will provide customers with QR codes to purchase products on its e-commerce website. No purchases will be made in-store as orders w

…

You are reading this article thanks to your trial period.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

You are reading this article thanks to your subscription to Mind Retail.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

Do you have information to share with us?

Article authors

Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

Tags

Our other services

Research

Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.

See more

Training courses

Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.

See more

Events

Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.

See more

What you absolutely must read this week

The essential content of the week selected by the editorial team.

E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss players, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

Bonus textile repair: a virtuous scheme held back by a shortage of skills

Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...

29 January 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

2

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

3

Circana: French e-commerce ended 2025 with strong growth, hypermarkets continue to decline

After four years of decline, volumes of fast-moving consumer goods (FMCG) rose again in 2025 in France and Europe, although they did not compensate for four years of losses. The rebound was...

15 January 2026

4

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

5

Black Friday: Amazon’s AI assistant Rufus featured in 38% of sessions in the US

While peak season sales, revealed at the NRF Big Show, rose by 4.1% in the US from November 1 to December 31, 2025, Rufus, Amazon’s conversational chatbot, confirmed its traction. During the...

15 January 2026

6

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026