Converteo, whose almost 50% of revenue comes from the retail, beauty and luxury sectors, supports retailers in collecting, modelling, measuring and activating data. Jérémie Levy, Managing Director, and Charles Letaillieur, AI Lead and Senior Manager, explain the cost model and budget issues associated with generative AI, and the current trend.
Converteo works with several retailers to roll out their generative AI projects. What are their objectives?
Jérémie Levy: Right now, all major retailers want to use AI better than their competitors, in order to enhance productivity. The more AI infuses retail organisations, the more we see that their approach is changing. While initially, the idea was to use generative AI to create additional revenue, they are increasingly adopting a cost-cutting approach. It’s not just a question of gaining sp
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